In any business, customer service is a top priority. Shockingly, most retailers are still missing the market, and are losing out on thousands of customers because they don’t understand what buyers really want.
New survey results, from more than 1,000 consumers, detail an opportunity for retailers to break away from the pack and improve sales and customer satisfaction by changing how and when consumers connect with retail brands.
The survey data is convincing.
Consumers are leaving stores when they don’t finding the service they want. According to the January 2014 survey of more than 1,000 shoppers, 90 percent are leaving the store empty-handed when they can’t find the help they need. That’s money walking out the door, especially when 86 percent indicated they purchase more than planned when offered the right help.
You can read more on this topic in other articles and interviews with Gary:
- Forbes (September 2, 2014) interviewed Gary for a story on the retail industry: “How Target Stands Out Among It’s Discount Store Competitors.”
- Business News Daily quoted Gary and TimeTrade in an article on improving the sales process: “Want to Improve Sales? Listen to Your Team.” July 31, 2014
- MarketWatch – Wall Street Journal, (June 26, 2014) Press release “Software and Technology Companies See 25% Increase in Sales Efficiency with TimeTrade’s Demo-Scheduling Application”
- Business Week (May 16, 2014) Gary featured in story, “The Smart Way to Shrink Your Retail Store”.
- S. News and World Report – Gary featured in article on banking industry, “Why You Hate Your Bank”
- Forbes (September 22, 2013), Gary interviewed by Karstan Strauss about why happy customers buy more and the way retailers are working to make this happen in the article, “It’s the Customer, Stupid.”
