I had the pleasure recently of being interviewed by Karsten Strauss of Forbes about why happy customers buy more and the way retailers are working hard to make this happen. Read the complete article… [more]
We all love to GO shopping, right ? Just go to the mall. The mall here where I live is so packed from morning to night that it's actually hard to find a parking spot. But ask them about the actual shopping experience itself and it becomes a surprisingly different picture. Here are… [more]
Most retail executives I've talked to recently scratch their heads when the topic of improved customer experience comes up. Yes, 60% of them realize it's critical. Yes 60.9% of their customers think it's important. But I hear them say over and over again that "it takes more staff to improve face-to-face contact and that's going… [more]
Have you been following 3D printing ? Recently Makerbot, the consumer oriented 3D printing company was sold to Stratesys ((Nasdaq: SSYS), acquired Makerbot, a Brooklyn-based startup for $402 million. Stratesys was responding the the success of the Cube, another consumer oriented 3D printer marketing by 3D Systems (Nasdaq:DDD) and sold through Staples. While consumer oriented… [more]
Apple products were the key Apple’s success, how do you explain the fact that people flock to the stores to buy Apple products at full price ? Even when Wal-Mart, Best-Buy, and Target carry most of them, often discounted in various ways. Amazon carries them all--and doesn't charge sales tax. A raft of recent surveys… [more]
New strategies and programs for Social Selling. Gary Ambrosino, a well-known SaaS executive, tells how to set up, manage, and harvest a sales process that increases sales. Business-to-business and business to consumer marketers and sales professionals will be interested.
Changes to the sales process and funnel management are well under way. Consumers now rule what once was a sales-rep driven process. In the 2009 article "The Consumer Decision Journey" McKinsey & Company point out that the familiar sales funnel selling has given way to a much more buyer driven process. You can also find… [more]
The traditional sales funnel is becoming obsolete, replaced by the new model of consumer-based trust selling and sales prospecting. According to McKinsey & Company "(The) outreach of consumers to marketers has become dramatically more important than marketers’ outreach to consumers.” The conventional approach of inside and direct sales organizations doing outreach and targeted prospecting has been less and less effective. It is being replaced by consumer driven "inbound sales" where prospective customers reach out to marketers and sellers where and when they are ready. The emergence of the social web has made this a practical replacement for old fashioned sales techniques.